Tanya Aulachynskaya

I help you ship AI products people pay for, and grow them

Let’s work togetherLinkedIn
12 PMs
and 10 teams in the largest org I led
0 → 5%
conversion on the Freemium plan I launched
$10M → $100M
PandaDoc ARR while I built its Growth team
1,200+
people at my Reforge webinar on product metrics

What I’m good at

Growth

  • Growth
  • PLG & Freemium
  • Activation
  • Retention & churn
  • Experimentation

Money

  • Monetization
  • Pricing strategy
  • Packaging
  • Usage-based pricing

AI & data

  • AI products
  • AI agents & MCP
  • LLM evals
  • Data products
  • Product analytics & SQL

Product craft

  • 0→1 launches
  • Discovery & user interviews
  • Competitive research
  • Building PM teams

What I do with AI

Prototype
Ex-engineer. I vibe code prototypes and use AI across discovery.
Visualize
Ask a question in plain English, get a chart.
Monetize
Priced Metabase AI. Now a revenue line growing 20% MoM.
Design agents
Shipped AI at Metabase (agent, MCP, CLI).
AI observability
Making sense of traces, evals and LLM judges.

My story

Engineer
Founder
MetricsCat
Product
Speaker
Investor
2008201120142017202020232026
CompanyRoleYearsTrack
Itransition · ExadelFull-stack engineer2007 – 2011Engineer
SofteqProject / Product Manager2011 – 2014Product
MetricsCatCEO / Co-founder2013 – 2014Founder
LensCultureProduct Manager2014 – 2016Product
Learning TapestryProduct Manager, Mobile2016 – 2017Product
PandaDocVP of Product, Growth & Incubation2017 – 2024Product
Talks & workshopsSpeaker and workshop host2018 – nowSpeaker
BADideas.fundAngel investor, IC member2022 – nowInvestor
MetabaseProduct Leader, AI, Data & Monetization2024 – nowProduct

  1. First, I was the engineer

    Master’s in Math, then four years of full-stack work at Itransition and Exadel. I still read code and build my own prototypes, which makes arguing with engineers a lot more fun.

    4 yrs
    writing code

  2. Then I built a startup. It flopped

    I co-founded MetricsCat, analytics for mobile apps, a few years before SensorTower made it a category. The idea was fine. My co-founder and I weren’t, and that’s what ended it. Lesson learned: choose a co-founder as carefully as the idea.

    1
    startup, 1 big lesson

  3. I learned product where users pay

    Mobile games at Softeq, photo competitions at LensCulture, a kids’ app at Learning Tapestry. At LensCulture participants grew 10× and revenue 4×. The kids’ app, Sparkler, was later bought by Nickelodeon.

    10×
    LensCulture participants

  4. I built PandaDoc’s Growth team from scratch

    Seven years, 12 PMs, 10 teams. We set up experimentation, analytics and discovery, and launched Freemium and the API platform. ARR went from $10M to almost $100M in that time, about 40% of it self-serve.

    ~10×
    ARR while I was there

  5. Now I build AI and agent products at Metabase

    I lead Metabase AI, the MCP server and CLI for agents, AI observability (traces, LLM judges, evals), and the pricing behind all of it.

    20%
    of all customers use Metabase AI

Cases

Metabase

Metabase AI: from beta to a real revenue line

  • Revenue line growing 20% month over month
  • Used by 20% of all customers and 40% of new trials
  • MCP / CLI used by 50% of existing customers
  • AI observability: production traces, online LLM judges, evals from 40+ real beta questions
20%
of all Metabase customers use Metabase AI
Metabase

New money: launches and pricing

  • 15% price increase: +$2.5M ARR
  • Metabase Storage: $700K ARR
  • Development Instances: $90K ARR in 4 months
15% price increase
Metabase Storage
Development Instances
$0$1.0M$2.0M
InitiativeNew ARRNote
15% price increase$2.5Mpricing change
Metabase Storage$700K0→1 launch
Development Instances$90Kin the first 4 months
PandaDoc

Building Growth at PandaDoc from zero

  • In 4 years: activation 2×, conversion 2×, organic expansion 3×
  • Company ARR went from $10M to almost $100M over those years, ~40% of it self-serve
  • Launched Freemium: conversion 0 → 5%
  • Launched the API platform and its pricing
Organic expansion
Activation
Conversion
0×1×2×3×
MetricFromToPeriod
Organic expansion1×3×within 4 years
Activation1×2×within 4 years
Conversion1×2×within 4 years

LensCulture

Photo competitions that grew 10×

  • Participants per competition: 1,000 → 10,000
  • Revenue: $1M → $4M a year
10×
more photographers per competition

Startups I back

12+ via BADideas.fund

Talks

Must-Have Metrics for Informing Your Product Strategy

Writing & podcasts

Vibe coded by me

Wanna chat?

AI products, agents, pricing, growth audits, or a pile of data nobody looks at.
I love a good challenge.

Ping me on LinkedIn